Selling Wholesale
Soon IndieMe will be offering an online course on “How to Wholesale.” After months of research, artists and retailers both told us they want to learn more about wholesale and they both understand the more they know the more successful they will be.
Selling wholesale is much different from retail. Many new artists start off selling their items on their website, through social media, and on retail sites like Etsy. They do well and decide to dip their toes into the wholesale industry. Great idea, we support it 100%. BUT there is more to selling wholesale than just putting your store on a wholesale platform.
Here is a small peek into some of the topics of our online course:
WHOLESALE 101: Is your retail line ready for Wholesale? Are you?
PHOTOGRAPHY & VIDEO: Images are so important to selling your work online. Learn the simple and affordable tips to achieving the best photos and learn why lifestyle images are so important.
MARKETING: Be consistent, focused, and plan your marketing/advertising out for the year.
PRICING: According to the buyers we surveyed, this is their biggest complaint when buying wholesale from artists. Know the industry standards and be consistent on all platforms you sell on!
INDIEME STORE: We will give you all the details and tips needed to succeed on our platform.
PLUS MUCH MUCH MORE!
We are looking at you 2022! That is our goal to have our How to Wholesale online course ready to enroll.
“ Artists think that retailers just double the price of the wholesale price. That is not an accurate assessment. We must add in shipping costs, our overhead & must do a 2.25 -3 times markup thus making the wholesale price a price point that oftentimes won’t sell at our retail price.” IndieMe Retailer.
Do not be left behind, start your wholesale journey with confidence and the knowledge needed to grow your business. The more you are prepared the more successful your wholesale business will be.
IndieMe has over 24 years of experience in the wholesale industry and we can answer all your questions. Email us at service@indieme.com.