Visual Storytelling
Every day an IndieMe staff member explains to an artist how important great product photos are to the success of their business. We are an online wholesale platform and product photos are all the buyers have to go on when they are deciding whether or not to place an order. Read below and learn more about the importance of adding great product photos to your online store.
Colleen Deiss Designs
Great product photos are significant for small businesses. In an increasingly visual and digital world, high-quality product photos can greatly impact the success of your business. Here's why product photos are crucial to your success.
First Impression: Product photos are often the first impression the buyer will have of your products. They play a vital role in capturing attention and generating interest. High-quality and visually appealing photos can create a positive impression, and make your products stand out.
Showcasing Features and Details: Product photos allow you to showcase the features, details, and craftsmanship of your products. Clear and well-captured images can give customers a better understanding of what they can expect, helping them make informed purchasing decisions.
Visual Storytelling: Product photos should convey your brand's story and values. By using consistent styles, backgrounds, and aesthetics, you can create a visual identity that aligns with your brand's personality and resonates with your target audience. This helps in building brand recognition and fostering a connection with the buyers.
Enhancing Online Shopping Experience: In e-commerce, customers rely solely on product images to evaluate the quality and appearance of a product. Compelling photos from different angles and showcasing different variants or options is important. Show the buyer how the jewelry looks on a person or how your glass vase will look on a table in a home.
Many times artists will reach out because they may be frustrated with orders or buyer activity. They want to know why and ask for help. IndieMe is always available to help and we will gladly review an artist’s store. In many instances, the first thing we notice is their product photos. If they are not good, we tell the artist they need to take better product photos. Historically, if an artist’s product photos do not give the buyer a good first impression, the buyer will move on to another artist. Buyers are busy and they have a choice.
Catch the buyer’s attention and make them want to stay and shop on your online store! The best way to do this is by taking the time and money to create the best product photos you can. We guarantee it will be worth it!
Now go out there and make your handcrafted items look amazing online.
