Omnichannel
Do you know what Omnichannel retail is? It is when you sell both online and offline. IndieMe has always referred to itself as “the omnichannel wholesale solution for North American Designers and Retail Buyers.”
What does an omnichannel approach mean? Why have we used the description for our platform? An omnichannel strategy is a method that helps you create a smooth experience for your customers across all channels you sell. It is where offline, wholesale, retail, and online channels are converging to deliver the best customer experience.
Now more than ever makers are selling their products on many different platforms as well as brick-and-mortar stores. The options are endless and with social media, you can promote your brand globally.
Omnichannel also makes brands accessible across online and offline channels, however, it goes a step further to ensure an integrated, seamless experience across each one. As consumers move across devices and online and offline platforms, transitions are seamless and messages are informed by prior encounters. An omnichannel approach enables organizations to truly take a consumer-centric approach that keeps the comprehensive customer journey top of mind
Especially during the pandemic, wholesale has helped support both vendors and retailers in pivoting and adapting to changes in demand. Selling wholesale can support brand building and boost sales. We have seen a larger demand for handcrafted during the past two years and retailers can’t seem to keep these items in their stores. Due to in-person trade shows being canceled, retailers have relied heavily on our wholesale platform and others to fill their stores. Artists tell us they are so busy they can hardly keep up and some are even booked with orders for the rest of 2022.
When you are a member of an omnichannel platform like IndieMe, you are offering your customers many channels to sell your brand. We live in a connected world and retailers and customers will jump channels to get informed, purchase, and receive products.
IndieMe supports the handcrafted industry and we are passionate about growing this industry.
