Go LIVE and Get in Front of Your Customers
There are currently 2.6 billion social network users around the globe! For many, social media can be scary, strange, and maybe uncomfortable, but now more than ever is the time to go live and get in front of your customers.
Meeting and seeing each other in person is on hold for now, so what is the next best thing? LIVE video. We encouraged our artists to go live on Facebook and Instagram during the Virtual Expo and it worked! Many appreciated and enjoyed seeing the artists in their studios and watching them create.
Did you know that…
People spend 3 times longer watching live videos compared to pre-recorded video
80% of brand audiences prefer watching a live video to reading a post
82% of audiences prefer a brand’s live video over social media posts.
Now more than ever it is essential to focus on content that creates real value for your customers. Show them in a live event what goes into making your amazing jewelry, pottery, glass, or wearable.
Include a Q & A times where the people can ask you questions about the process of your work. Retailers, what better way to draw customers into your stores than to see you in your store showing them all the great products you carry! Pick the items up, show off that comfy sweater, and model the funky necklace.
Today there is a feeling of isolation for many because we cannot gather in person, but we can bridge that gap by using a tool like social media. Tell your customers you are going live and allow them to follow you in real-time and step into your world. Allow them to ask questions and learn more about who you are and why you create. Let’s stay connected, learn from each other and grow. Go LIVE!
