Advertising and marketing your business is important. You know the saying “you get out what you put into it” The more you advertise, the more exposure, which hopefully translates into more sales.

Advertising is important for every aspect of your business. It plays an imperative role for both manufacturers and consumers. Advertising is important for the business on the whole as it lets the business gain more customers, thereby increasing business turnaround.

Sales expert Zig Ziglar notes that advertising isn't always designed to increase sales, but is structured to promote a good image of the company or product. This perception will hopefully translate into future sales. Ziglar emphasizes that even if the consumer doesn't buy the product right now, the company will have kept its name in front of its consumer market. The more you stay in front of your customers the better the chances of an order now and in the future.

Advertising can be achieved using various media like television, newspapers, radio, banners, pamphlets, websites, etc. Each advertising media has its own pros and cons and one must evaluate all of them before selecting a particular media.

IndieMe has both digital and print advertising opportunities: Featured Ads, Premiere Ads, Digital Ads, and the Buyer Guide Ads.

Featured Ad: this is our least expensive ad option. The ad cycles for 7 days on the Buyer Home page of the website and then runs in the weekly newsletter the second week.

Premiere Ad: This ad last for 90 days and appears on the right-hand side of all search results on the website. You may show 1, 2 or 3 images in your ad.

Digital Marketing Guide: These guides focus on a niche product and allows the artist to showcase their items in a product-specific guide. The digital guides are emailed to our entire database.

Buyers Guide: you can choose from four different sizes and costs. This printed catalog is mailed to 20k retailers and it enables the buyers to thumb through, find a few favorites and then go on the site to see their stores. Buyers tell us all the time that they still love the printed catalog that they can hold, thumb through, and keep on their desk.