The Prep Checklist
Your Key to a Smooth Event
Preparing for a retail show can be a whirlwind, but a little advance planning can make a world of difference. To set yourself up for success, here’s a comprehensive guide of tried and true tips and tricks to help you navigate the pre-show hustle and shine on the big day!
Checklists-
Your New Best Friend
Create a Checklist: Don’t leave anything to chance. Make a detailed checklist and ensure you’re all set the night before. Grab our checklist here!
Organize Your Supplies: List out and arrange all the essentials you'll need.
Venue Research: Know what the venue provides and what you need to bring. It’s better to be over-prepared than under-prepared.
Line Sheets/Catalogs: While optional, having line sheets or catalogs to display or hand out can be incredibly beneficial.
Set Realistic Goals: Be ambitious but practical. Set attainable goals to stay motivated and focused.
Stay Hydrated and Energized: Bring water, snacks, and something to work on. Customers appreciate seeing behind-the-scenes action.
Bring Shopping Bags: Have bags on hand, ideally branded with your business name. Stickers work wonders too.
Prepare Product Facts: Share fun or educational tidbits about your products to help with upselling.
Craft an Opening Line: Develop a friendly, non-pushy introduction to engage visitors right from the start.
Feedback Notebook: Keep track of what works, what doesn’t, and what catches people’s attention.
Log Sales: Use a notebook or computer to record sales quickly and accurately.
Pitch Perfect: Keep your product pitch short, sweet, and informative.
Bring a Buddy: If possible, have someone accompany you to cover breaks and provide an extra set of hands.
Booth and Display- Make a Lasting Impression
Enticing Snacks: A bowl of candy can attract visitors to your booth.
Comfort Matters: Bring a chair for those long hours on your feet.
Standout Display: Invest time in research and find a display setup that highlights your work and catches the eye.
Mirror Magic: If you have wearables, a mirror is a must-have for customers to try on items.
Color Coordination: Choose a color theme that is both eye-catching and complementary.
Visible Branding: Ensure your business name is large, clear, and easy to spot.
Attention to Detail: Keep your booth tidy with a neat tablecloth and organized items. Step back and view it from a customer’s perspective.
Smart Grouping: Display 3-5 groupings of products to avoid overwhelming visitors.
Stock Wisely: Have a realistic inventory, but a little extra can go a long way.
Visible Pricing: Ensure every item has visible pricing to avoid confusion.
Setup Time: Allow plenty of time for setup before the event begins.
Avoid Clutter: Keep your booth clean and visually appealing, avoiding too much clutter.
Attractive Packaging: Good packaging can enhance the overall appeal of your products.
Marketing Magic- Get the Word Out
Know Your Audience: Research the event and its attendees to tailor your approach.
Business Cards: Keep them handy and in plain sight for easy access.
Customer Emails: Notify your customers about the event to drive traffic to your booth.
Incentives: Offer free gifts with purchases over a certain amount or discounts for multiple items.
Marketing Materials: Consider additional materials like postcards with fun facts about your work to grab attention.
Creating the Right Impression- Engage and Connect
Icebreakers: Use fun facts or small compliments to start conversations with visitors.
Read Body Language: Pay attention to how customers interact with your booth.
First Impressions: Ensure you’re friendly and welcoming without hovering..
Engage Gently: Greet customers casually and let them browse without pressure.
Seek Help if Needed: If selling isn’t your strong suit, consider bringing someone who excels in it.
Positive Attitude: Your demeanor is crucial. Stay upbeat and approachable.
Encourage Touch: Allow customers to handle your products; it helps them make decisions.
Stay Until the End: Resist the urge to leave early; you never know when the next sale might come, and leaving early may upset the show owners.
With these tips, you’ll be well-prepared to make a stellar impression and drive success at your next show. Happy prepping!
Jessica Adamany
Development Manager | IndieMe Marketplace
