3rd Quarter
3rd Quarter Updates and Happenings- July 1 – September 30
What’s new for you in the 3rd quarter? Many features and opportunities await you this quarter.
Marketing for the 3rd Quarter
Do you have a Marketing Plan in place for the 3rd quarter? Let us help you as this is when the buyers start buying for the fall and holiday seasons.
Review your historical data and see how you did in previous years during the third quarter.
Develop a marketing strategy and plan specific discounts or incentives to attract customers.
What are your competitors doing? Monitor their activity and promotions during the third quarter.
Work on your IndieMe store, upload your seasonal items, and update your Showcase image.
Save the date! August 23-29, 2023, Virtual Expo is a weeklong virtual trade show where buyers show and take advantage of all the discounts and specials. Make this a part of the marketing plan and watch your brand grow.
Have you ordered a Digital Guide? Now is a great time to do that. You can order an ad in the Holiday Digital Guide and the Judaica Digital Guide. Our guides are emailed to the entire database (over 25k members) and the best part, the ads cost only $50 each!
Limited Release/Drop
Do you have a new line or product you would like to debut? If so, let us know and we will create an email to send to the entire database. Important: you can only debut it on IndieMe! Let’s see your new work!
What’s Trending in Keywords
Keywords are an important part of your product setup because buyers search by keyword most of the time. Use as many different words as you can to ensure you show up in as many searches as you can. What’s trending now?
Angel, Angels, Autumn, Bird, Birds, Candle, Candles, Ceramics, Christmas, Copper, Earrings, Fall, Fused Glass, Garden Art, Glass, Glass Ornaments, Halloween, Heart, Holiday, Jewelry, Judaica, Metal, Mug, Ornament, Ornaments, Pottery, Pumpkin, Rings, Snowman, Stained Glass, Vase Wall Art, and Wood.
Get to Know the Buying Seasons
When you are selling wholesale, you need to know the buying seasons. The retail year is not based on a calendar year but rather it begins in February and ends in January of the following year. Retailers need to stock their shelves weeks if not months ahead of holidays and new seasons.
January: This is when the retail buyers start preparing for Valentine’s Day and spring.
Early spring: This is mid-March to early April and usually when the buyers are looking for mom, dad, and grad gifts.
Late Spring/Summer (NOW) As with most retailers the months leading up to Christmas are some of the busiest times for independent store owners. Buying for these products may start as early August.
Late Fall: Some retailers will continue placing holiday orders. Many will see what is selling early and then reorder in early November to stock the shelves.
Whether you are new to wholesale or a veteran, IndieMe is here to guide you and help throughout the year.
